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Course Overview

Tourism is one of the most important industries in the service sector. Malaysia, with its abundance of natural beauty and cultural diversity, offers year-round tourism attractions. Tourist spending can lead to an increase in income and employment for the local community. Tourism also allows locals to keep up with their traditional cultural practices. As the number of tourists visiting Malaysia grows each year, so will the demand for skilled workers and tourism experts in the coming years.

This programme equips students with the knowledge and skills necessary to manage a successful tourism destination and its related business activities. It is also designed to prepare graduates to be entrepreneurs capable of leading and managing their businesses by providing them with the legal knowledge, social and ethical skills, and life-long learning that they will need to start, nurture, and grow their business. 

Achievement

The UTAR Bachelor of Business Administration (Honours) Tourism Destination Marketing is recognised by the following organisations.

Curriculum

Year 1

• Accounting in Practice
• Consumer Behaviour
• Corporate and Business Law
• English for Business
• Management Principles
• Marketing for Tourism and Hospitality
• MPU1*
• MPU1**
• Principles of Marketing
• Principles of Microeconomics?
   
• Quantitative Techniques I
• Quantitative Techniques II
• Tourism Management
• Tourism Principles, Practices and Philosophies

Year 2

• Business Research 
   
• Business Strategy?
   
• Co-curriculum
• Elective I
• English for Management
• Global Marketing
• Hospitality Service
• Industrial Training?
   
• Principles of Macroeconomics?
   
• Social and Cultural Impacts of Tourism
• Sun Zi's Art of War and Business Strategies
• Tourism and the Environment

Year 3

• Business Ethics
• Digital Marketing
• Elective II
• Entrepreneurship
• Event Management
• MPU3
• National Language/Other Languages
• Research Project
   
• Safety and Security for Tourism Destination
• Service Management 
• Tourism Planning and Policy

Elective I - Choose 2 course(s)

• Domestic/Overseas Study Tour
• Eco Tourism
• Gastronomy Tourism
• Health Information Management
• International Hotels Development and Management
• Medical Tourism

Elective II - Choose 2 course(s)

• Business Analytics
• Confucianism and Modern Society
• Culture and Communication
• Digital Entrepreneurship
• Fundamentals of Digital Media Technology
• Interpersonal Communication
• Introduction to Financial Prediction with Machine Learning in python?
   
• Introduction to Internet of Things and its Applications 
• Positive Psychology?
   
• Public Speaking and Oral Presentation
• Transport Planning and Demand Analysis

•  

National Language/Other Languages - Choose 1 course(s)

• Bahasa Kebangsaan A - For Malaysian only without SPM-BM Credit
• Introduction to Chinese Language I
• Introduction to French
• Introduction to German Language
• Introduction to Japanese
• Introduction to Tamil Language

• MPU 1* - Choose 1 course

  •  
  •  
    • Falsafah dan Isu Semasa - For Local Students 
    • Bahasa Melayu Komunikasi 2 - For International Students 

•  

• MPU 1** - Choose 1 course

  •  
  •  
    • Philosophy and Current Issues - For International Students 
    • Penghayatan Etika dan Peradaban  - For Local Students 
•  

  • MPU 3 - Choose 1 course(s)

  • Business and Society 

     

  • Malaysian Economy

Co-curriculum - Choose 1 course(s)

• Art, Craft, and Design
• Arts and Cultural Performance Project
• Business Plan Writing and Preparation
   
• Community Project
   
• Critical Thinking, Creative Thinking and Problem Solving
   
• Language, Culture and Social Study Abroad
   
• Leadership and Teambuilding
• Management of Sport Activity
• Managing Personal Finance
   
• Music Performance
   
• Oral Communication
   
• Social Entrepreneurship Project
   
• Study Soft Skills and/or Life Skills Abroad
   
• Team Work and Collaborative Project
   
• Work Ethics and EQ
   
• 
   

Entry Requirements

STPM 1. A minimum of Grade C (GP 2.0) in any 2 subjects 2. Pass in Mathematics and English at SPM level / equivalent* Bachelor of Business Administration (Honours) Entrepreneurship 

STAM 1. A minimum grade of Jayyid 2. Pass in Mathematics and English at SPM level / equivalent* Bachelor of 

A-Level 1. A minimum of Grade D in any 2 subjects 2. Pass in Mathematics and English at SPM level / equivalent* 

UEC 1. Grade B in 5 subjects 2. Pass in Mathematics and English at SPM level / equivalent* 

SAM 1. Australian Tertiary Admission Rank (ATAR) 70 and Grade B in any 2 subjects 2. Pass in Mathematics and English at SPM level / equivalent* 

CPU 1. An average of 70% in 6 subjects 2. Pass in Mathematics and English at SPM level / equivalent*

TVET Diplomas: Diploma Kemahiran Malaysia (DKM) / Diploma Vokasional Malaysia (DVM) / Diploma Lanjutan Kemahiran Malaysia (DLKM) 1. Must be fully accredited by MQA. 2. A minimum CGPA of 2.50 or CGPA 2.00 with at least 2 years working experience in relevant field, subject to Senate / Academic Board’s approval. 3. Applicants will be required to pass the admission screening process conducted by the faculty and undergo the Bridging programme, if necessary, during the period of their study in addition to the existing curriculum structure. 4. Credit transfer can be considered on a case-to-case basis and subject to existing credit transfer policies which are in effect.

Foundation from UTAR 1. Minimum CGPA of 2.00 2. Pass in Mathematics and English at SPM level / equivalent*

Matriculation / Foundation from other Institutions of Higher Learning / equivalent Diploma (Level 4, MQF) Advanced Diploma (Level 5, MQF) Minimum CGPA of 2.00

Career Prospects

• Hotel
• Restaurant
• Shopping 
• Transportation
• Entrtainment and Recreation
• Eco-tourism
• Medical/Healthcare Wellness
• Travel Agency