红玫瑰社区

Course Overview

This programme aims to equip graduates with the skills to tackle complex business challenges through advanced data analysis techniques, including data modelling, statistics, and machine learning. Students learn to interpret and transform vast amounts of data into valuable insights that drive business performance. Upon completion, graduates are equipped to communicate these insights effectively to support informed decision-making and enhance strategic and operational outcomes within organisations.

Curriculum

• IT Fundamentals and Applications
• Quantitative Methods
• Economics
• Business Communication
• Organisational Behaviour
• Principles of Marketing
• Principles of Accounting
• Principles of Finance
• Artificial Intelligence for Business
• Advanced Spreadsheet
• Business Ethics
• Operations Management
• Programming for Business Analytics
• Global Business
• Business Intelligence
• Cross Cultural Management
• Business Research
• Data Insights and Visualisation
• Human Resource Analytics
• Marketing Analytics
• Management Information Systems
• Accounting Analytics for Decision Making
• Data Science for Business Analytics
• Industrial Training
• Strategic Foresight
• Web and Social Media Analytics
• Applied Business Analytics Projects
• Entrepreneurship

Compulsory Courses: English for Tertiary Studies, Academic English, English for Career Preparation, Falsafah dan Isu Semasa, Penghayatan Etika dan Peradaban, Integrity & Anti-Corruption, Service Learning/Bahasa Kebangsaan A, Co-curricular.

Entry Requirements

• STPM: Grade C in 2 relevant subjects
• A Level: Grade D in 2 relevant subjects
• UEC: Grade B in 5 relevant subjects
• Other IHL: Relevant Foundation/Diploma accredited by MQA
• TAR UMT: Foundation in Business OR Relevant Diploma

Additional Requirements:

• SPM Pass/O Level Grade E (Pass) in Mathematics OR UEC Grade C in one mathematics subject
• SPM Pass/O Level Grade E (Pass) OR UEC Grade C in English Language

Notes:

1. Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
2. TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
3. Equivalent qualifications from other Institutions of Higher Learning (IHL) will be considered on a case-by-case basis.
4. Subject to the Ministry of Higher Education latest requirements.

Career Prospects

• Business Intelligence Analyst
• Big Data Analyst
• Buyer/Supply Chain Analyst
• Financial/Customer Insights/Operations Analyst
• Sales/Relationship Managers
• Research and Development Executive
• Consultant/Internal Auditor