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Course Overview

This programme equips students with essential skills in design innovation and management, preparing them for leadership roles in the creative industries.

Achievement

APU provides an interdisciplinary programme blending design, innovation, and management, preparing students to lead design in the global marketplace.

Curriculum

• Year 1, Semester 1 (YR1 SEM1):
  • Design Innovation and Management
  • Creative Leadership in Design
  • Business Strategy and Marketing
  • Design Thinking
• Year 1, Semester 2 (YR1 SEM2):
  • Strategic Design Management
  • Product Design and Development
  • Managing Design Projects
  • Design Research

Entry Requirements

• Bachelor’s degree with a minimum CGPA of 2.50, or its equivalent qualification as accepted by the Senate.
• Bachelor’s degree with a CGPA of less than 2.50 can be accepted, subject to a minimum of 5 years working experience in the related fields.
• Any other Bachelor’s degree with a minimum CGPA of 2.50 as accepted by the Senate, subject to passing the interview/portfolio stage along with all the required documentation and the pre-requisite courses.

English Requirements

• International Students = Band 6.0 in IELTS

Career Prospects

Graduates of this programme can pursue careers in:

• Project Manager
• Design Producer
• Brand Manager/Strategist
• Marketing Manager
• Product Manager
• Account Manager
• Chief Design Officer
• Design Researcher
• Design Strategist
• Service Designer
• Venture Architect